Maybe in trying to reach the world, we are using the wrong marketing strategy. We find a "poor miserable soul" that is in need, and pull out our handy dandy "sure-fire" Romans Road pamphlet and fire away. We are tuned out like a telemarketer attempting to sell a new product. We are given the "thanks, but no thanks" remark and walk away defeated. Why do we target the poor miserable souls and not the happy "go-lucky"? Why do we think that to broach such a taboo topic as "where are you going when you die" that a person has to be at their lowest point? While this does occur and can be a successful technique, let us not forget those who are relatively happy. If the world is our oyster, lets approach the unsaved that are happy. Can an unsaved person be happy? Absolutely! Joy apologetics does not assume that the world is miserable and loathing and inherently looking for a Savior. We need to cut the red tape of doom and loom and instead of regu...